Honorable Influence

Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.

Author: David Hagenbuch
Publisher: Aldersgate Press
Published: 07/01/2016
Pages: 194
Binding Type: Paperback
Weight: 0.64lbs
Size: 9.00h x 6.00w x 0.45d
ISBN13: 9781600393082
ISBN10: 160039308X
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Business Ethics
- Religion | Ethics