Description
No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado
Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.
He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.
Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:
- Identify and sell to a prospect's business pain
- Qualify a prospect
- Build competitive preference
- Define a prospect's decision-making process
Author: Rick Page
Publisher: McGraw-Hill Companies
Published: 04/14/2003
Pages: 192
Binding Type: Paperback
Weight: 0.56lbs
Size: 9.16h x 6.04w x 0.54d
ISBN13: 9780071418713
ISBN10: 0071418717
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Sales & Selling | General
- Business & Economics | TrainingAbout the Author
Rick Page founded The Complex Sale, an Atlanta-based company that provides sales consulting and training worldwide.

