Hospital Marketing & Management: A quick reference guide to learn various aspects of Hospital Management

It is a quick reference guide to set and admin hospital and healthcare departments. The book gives a comprehensive insight to readers (physicians, clinical research investigators, healthcare students & faculty, working professionals in hospitals) about: - To develop the leadership skills and effectively manage various healthcare and hospital departments (HR, Finance, Marketing, IT ) - To successfully incorporate dimension of quality in every department of hospital - Proficiently manage and maintain the medical records - Various tactics to maintain the Public Relation (PR) with media and public - Approaches to manage the biomedical waste Gives in-depth coverage of five basic management functions - planning, organizing, staffing, leading, and controlling. - Application of Information Technology in healthcare organization to catalyze the efficiency and communication.

Author: Pradeep K. Agarwal
Publisher: Createspace Independent Publishing Platform
Published: 05/23/2014
Pages: 112
Binding Type: Paperback
Weight: 0.35lbs
Size: 9.02h x 5.98w x 0.23d
ISBN13: 9781518849770
ISBN10: 1518849776
BISAC Categories:
- Medical | Hospital Administration & Care

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