How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Morley, Michael
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Morley, Michael

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

New York University Press
Price:
$33.25

Description

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.

Author: Michael Morley
Publisher: New York University Press
Published: 05/01/2002
Pages: 228
Binding Type: Paperback
Weight: 0.93lbs
Size: 9.20h x 6.32w x 0.56d
ISBN13: 9780814756799
ISBN10: 0814756794
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | International | Marketing