Description
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
Author: Howard Ibach
Publisher: Juju Books
Published: 12/15/2020
Pages: 142
Binding Type: Paperback
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.30d
ISBN13: 9780578808758
ISBN10: 0578808757
BISAC Categories:
- Business & Economics | Advertising & Promotion
This title is not returnable