How to Write Successful Fundraising Appeals

Revised edition of the author's How to write successful fundraising letters, 2nd ed.

Author: Mal Warwick
Publisher: Jossey-Bass
Published: 06/24/2013
Pages: 384
Binding Type: Paperback
Weight: 1.95lbs
Size: 10.90h x 8.40w x 0.90d
ISBN13: 9781118543665
ISBN10: 1118543661
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities | Fundraising & Grants

About the Author

Mal Warwick, consultant, author, and public speaker, is the founder and chair of Mal Warwick Donordigital. Warwick has written or edited many books including Fundraising When Money is Tight, Revolution in the Mailbox, The Five Strategies for Fundraising Success, and Fundraising on the Internet. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick

Eric Overman is vice president of digital strategy at Donordigital. Prior to joining Donordigital, Eric was vice president of digital strategy at Grizzard Communications.