Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.
English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood.

Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need.

Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Author: Fiona Talbot, Sudakshina Bhattacharjee
Publisher: Kogan Page
Published: 11/27/2012
Pages: 256
Binding Type: Paperback
Weight: 0.71lbs
Size: 8.40h x 5.56w x 0.56d
ISBN13: 9780749466138
ISBN10: 0749466138
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Business Writing
- Education | Multicultural Education

About the Author

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consulting company, and she runs workshops and delivers individual coaching at all levels in all sizes of business. She co-founded a communication consulting company that helped multi-nationals improve their use of English as an international business language. She has written for major publications, including Personnel Today, British Airways' business magazine, and The Sunday Times. She is the author of the Better English series, one of which has been recommended by the FAA, published by Kogan Page.

She has a YouTube channel showing short clips to emphasize the problems often faced in using English in business.

Sudakshina Bhattacharjee has worked as a lecturer of journalism at The London College and a lecturer of psychology at Kingston College of Further Education.