Improvise: Unconventional Career Advice from an Unlikely CEO

This year alone, 3.2 million US students will graduate from college and unprecedented percentages of them will be unable to obtain jobs in their desired fields. The key for young professionals to escape this cycle isn't in the outdated tactics of climbing the corporate ladder, but rather in forging their own unique paths.

Improvise, by GolinHarris CEO Fred Cook, is an inspiring story of how Cook followed an unusual yet fascinating path from young adulthood to the corner office. Improvise combines Cook's lifetime of uncommon experiences with his insights from a successful corporate career, as a means to help recent graduates and young entrepreneurs uncover the professional skills that exist outside any traditional office.

Following college, Cook was initiated into the business world through a dozen lackluster yet enlightening jobs, including pool hustler, chauffeur for drunks, cabin boy, doorman, and Italian leather salesman. Now he provides counsel to blue-chip companies like Nintendo, McDonald's, Wal-Mart, BP, and Toyota, and has worked personally with Jeff Bezos, Michael Eisner, and Steve Jobs. Filled with colorful anecdotes and hilarious yet poignant moments, Improvise delivers practical tips on how people can change their perspectives, using unique life experiences as means to an end.

Author: Fred Cook
Publisher: Agate B2
Published: 04/15/2014
Pages: 192
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.90h x 6.00w x 0.60d
ISBN13: 9781932841824
ISBN10: 1932841822
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Leadership
- Business & Economics | Management | General

About the Author
Fred Cook is the CEO of the award-winning public relations firm GolinHarris, where he has worked for over 25 years.