Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

Author: Robert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow
Publisher: Lexington Books
Published: 08/24/2022
Pages: 210
Binding Type: Paperback
Weight: 0.64lbs
Size: 9.00h x 6.00w x 0.45d
ISBN13: 9781793618795
ISBN10: 1793618798
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Marketing | General

About the Author
Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

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