Description
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.
Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.
Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
Author: Ann Rockley, Charles Cooper, Scott Abel
Publisher: XML Press
Published: 09/25/2015
Pages: 144
Binding Type: Paperback
Weight: 0.51lbs
Size: 8.50h x 5.50w x 0.39d
ISBN13: 9781937434465
ISBN10: 193743446X
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | E-Commerce | Digital Marketing
- Computers | Internet | Content Management Systems
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