Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel's rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you

Author: Gemma Hereter
Publisher: Createspace Independent Publishing Platform
Published: 01/17/2017
Pages: 112
Binding Type: Paperback
Weight: 0.31lbs
Size: 8.50h x 5.51w x 0.23d
ISBN13: 9781542609050
ISBN10: 1542609054
BISAC Categories:
- Business & Economics | Sales & Selling | General

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