Description
Managers and leaders know that customer centricity means providing positive customer experiences. But what if that's not enough?
In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences.
A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders.
In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars:
Humanity. Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility.
Technology. Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers' lives.
Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated.
Drawing on B2C practical advice from Ilenia's first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism.
Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world.
There has never been a more critical time for change.
Transform your mission into a journey to centricity.
Author: Ilenia VIDILI
Publisher: Smarter Crew House
Published: 12/05/2021
Pages: 296
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.00h x 6.00w x 0.62d
ISBN13: 9788894663846
ISBN10: 8894663841
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Customer Relations
- Business & Economics | Marketing | General
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