Description
There's a revolution underway across the world of business. It's being driven by people who want to work for, buy from, invest in, and advocate for organizations that stand for something more than just profits. It is becoming more and more clear that organizations need to embrace the idea that you can do good while doing well.
The business of sport is not immune to this trend. Whether you are operating a sports brand, property, athlete(s), or nonprofit, you can choose to either embrace this new reality and succeed, or you can avoid it and become irrelevant.
Which do you choose?
Written for aspiring and active executives working in the business of sports, Legacy Sport is an accessible and informative guide to helping you navigate this new business world while teaching you how to execute strategies that could make your organization thrive while making a positive difference in the world - socially and/or environmentally.
Author: Neill Duffy, Fabien Paget, Jo Ramsay
Publisher: Sunbury Press, Inc.
Published: 10/08/2020
Pages: 280
Binding Type: Paperback
Weight: 0.83lbs
Size: 9.00h x 6.00w x 0.59d
ISBN13: 9781620064030
ISBN10: 1620064030
BISAC Categories:
- Sports & Recreation | Business Aspects
- Business & Economics | Business Ethics
- Business & Economics | Strategic Planning