Major Gift Essentials: Everything You Need to Know to Secure Big Gifts

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Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

Important topics covered include:

  • Pursuing estate gifts
  • Assessing donor preferences
  • Leveraging existing endowments
  • Naming opportunities
  • Promoting bequests
  • Soliciting major gifts
  • Strategies for first-time donors
  • Donor communication
  • Capital campaigns
  • Endowment agreements
  • Leveraging board members
  • Accountability
  • Cumulative giving
  • Financial assessment
  • Donor referrals

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Author: Scott C. Stevenson
Publisher: Jossey-Bass
Published: 05/13/2013
Pages: 54
Binding Type: Paperback
Weight: 0.33lbs
Size: 11.00h x 8.50w x 0.11d
ISBN13: 9781118691601
ISBN10: 1118691601
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities | General

About the Author

Scott C. Stevenson is the editor of Major Gift Essentials: Everything You Need to Know to Secure Big Gifts, published by Wiley.