Description
In Major Theories of Media Effects, six major theories of media effects are analyzed and evaluated to assess the current state of knowledge in the field of media effects. This book is valuable as a reference for scholars and a textbook for graduate and advanced undergraduate courses in media studies.
Author: W. James Potter
Publisher: Peter Lang Inc., International Academic Publi
Published: 11/19/2019
Pages: 306
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.80d
ISBN13: 9781433169519
ISBN10: 1433169517
BISAC Categories:
- Social Science | Media Studies
About the Author
W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara. Since earning his two Ph.D.s (Indiana University and Florida State University), he has published over two dozen books in the areas of media effects and media literacy.
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