Description
One of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you're starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
Author: Robin Fisher Roffer
Publisher: Crown Currency
Published: 01/08/2002
Pages: 224
Binding Type: Paperback
Weight: 0.42lbs
Size: 8.08h x 5.18w x 0.57d
ISBN13: 9780767904926
ISBN10: 0767904923
BISAC Categories:
- Business & Economics | Motivational
- Business & Economics | Women in Business
- Business & Economics | Careers | General
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you're starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
Author: Robin Fisher Roffer
Publisher: Crown Currency
Published: 01/08/2002
Pages: 224
Binding Type: Paperback
Weight: 0.42lbs
Size: 8.08h x 5.18w x 0.57d
ISBN13: 9780767904926
ISBN10: 0767904923
BISAC Categories:
- Business & Economics | Motivational
- Business & Economics | Women in Business
- Business & Economics | Careers | General
About the Author
An international brand strategist, Robin Fisher Roffer is the president of Big Fish Marketing, Inc., and Fishnet in Los Angeles, and Little Pond Productions in Atlanta. Roffer's prestigious client list includes MTV, Bloomberg, Fox Cable Networks, Columbia TriStar International Television, Lifetime, Univision Networks, Sony, Discovery Networks, Hallmark Channel, and The History Channel. An acclaimed speaker on the topics of corporate and personal branding, Roffer lives in Los Angeles with her husband and daughter.