Make It, Don't Fake It: Leading with Authenticity for Real Business Success

An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. "Fake it till you make it" just doesn't work--at least not long enough to build a sustainable business.

Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.

With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

Author: Sabrina Horn
Publisher: Berrett-Koehler Publishers
Published: 06/22/2021
Pages: 192
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.40h x 5.40w x 0.60d
ISBN13: 9781523091492
ISBN10: 1523091495
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Leadership
- Business & Economics | Personal Success

About the Author
Sabrina Horn is an award-winning C-suite advisor, speaker, and communications expert and the CEO of HORN Strategy. She is the founder of Horn Group (now part of Finn Partners), which received national acclaim as Best US Employer and Best US Tech Agency. Horn has two daughters, Grace and Christina. She splits her time between New York and San Francisco.