Description
It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets.
The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.
Author: Rajagopal
Publisher: Business Expert Press
Published: 04/27/2020
Pages: 186
Binding Type: Paperback
Weight: 0.56lbs
Size: 9.00h x 6.00w x 0.40d
ISBN13: 9781951527884
ISBN10: 1951527887
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Consumer Behavior | General
- Business & Economics | Strategic Planning
About the Author
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.