Description
Marketing doesn't have to be complicated, it doesn't have to be time-consuming, and it doesn't have to be expensive, but it must be done. When marketing is done well it will transform your business.
Marketing 3-4-5(TM) starts with the 3 reasons you do marketing, the 4 reasons people choose to work with you, and the 5 ways they find you. This marketing approach enables you to:
- Understand the difference between advertising and marketing
- Avoid common and costly mistakes
- Utilize prompt-based templates to engage people with authentic content
- Tap into the power of your local connections to grow your business and support your community
While you may not become a marketing superstar or marketing ninja, armed with your two unfair advantages, authenticity and relationships, you and your community will #TakeBackLocal.
Praise for Marketing 3-4-5(TM)
"Marketing 3-4-5(TM) Simplifying Local Marketing takes the myth out of marketing and offers you straightforward strategies to help grow your business. This needs to be on every small business owner's and Main Street Director's must-read list."
-Liz Parham, Director of North Carolina Main Street
"Marketing 3-4-5(TM) takes the fear out of the subject of marketing and gives you the tools to execute local marketing. Brian Ostrovsky has done an excellent job of laying out the steps to help you."
-Howard Behar, President Starbucks, retired
"I found the book to be an interesting stream of consciousness on marketing that any business owner would find useful. It underscored the neglected issue of time and how business owners are disadvantaged by relegated marketing to quick chores instead of spending time learning its complexities. It also rips the bandage off SMBs' increasing reliance on social media without truly understanding its strengths and weaknesses. I'd recommend it to any business owner or novice marketer as a book that can help adjust a company's marketing course in the right direction."
-Gordon Borrell, CEO Borrell Associates
"Local Chambers have a unique role to play in supporting their businesses' marketing efforts, Marketing 3-4-5(TM) equips Chamber Execs and their members with actionable insights improve their marketing without significant effort or expense."
-Ed Burzminski, President and CEO of Chamber Marketing Partners
"A winning strategy that any small business can follow and see results over time. Brian Ostrovsky distills complex information in an easy-to-use framework."
-Joe Pulizzi, Founder, The Tilt and Author, Content Inc.
"As an agency marketer, the number one advice I share with every client partner is 'no one can tell your story better than YOU.' Brian Ostrovsky provides an approach to easily humanize your business and 'tell your story' in a way to help others find you with "Marketing 3-4-5(TM)."
-Cindy Sutton, Founder Spokeology
"This approach takes the complexity out of marketing and provides you with straightforward and simple tools that get results! Most importantly it doesn't require a lot of time... Thank you Brian and team for making marketing easy for small businesses and organizations!"
-Kathy Fargo, First Choice Signs
Author: Brian Ostrovsky
Publisher: R122 Publishing
Published: 10/27/2021
Pages: 254
Binding Type: Paperback
Weight: 0.59lbs
Size: 8.50h x 5.50w x 0.63d
ISBN13: 9798985072006
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
This title is not returnable