Description
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent's University, London.
Author: John Egan
Publisher: Sage Publications Ltd
Published: 02/06/2023
Pages: 432
Binding Type: Paperback
Weight: 1.69lbs
Size: 9.69h x 7.44w x 0.88d
ISBN13: 9781529781212
ISBN10: 1529781213
BISAC Categories:
- Business & Economics | Marketing | General
This title is not returnable