Description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Author: Gibbs Paul, Knapp Michael
Publisher: Taylor & Francis Group
Published: 12/01/2001
Pages: 153
Binding Type: Paperback
Weight: 0.55lbs
Size: 9.18h x 6.04w x 0.50d
ISBN13: 9780749432942
ISBN10: 0749432942
BISAC Categories:
- Education | Schools | Levels | Higher
- Education | Adult & Continuing Education
- Business & Economics | Education
Author: Gibbs Paul, Knapp Michael
Publisher: Taylor & Francis Group
Published: 12/01/2001
Pages: 153
Binding Type: Paperback
Weight: 0.55lbs
Size: 9.18h x 6.04w x 0.50d
ISBN13: 9780749432942
ISBN10: 0749432942
BISAC Categories:
- Education | Schools | Levels | Higher
- Education | Adult & Continuing Education
- Business & Economics | Education
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