Description
LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!
Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You'll learn about:
- Branding, viral marketing, and advertising and promotions
- The importance of customer relationships
- The 4 "P"s of marketing
The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn't much she can do but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step. Find out why the Manga For Success series--now available in English for the first time--is so popular in Japan, Korea, and beyond.
Author: Takashi Yasuda
Publisher: Wiley
Published: 04/25/2023
Pages: 256
Binding Type: Paperback
Weight: 0.57lbs
Size: 8.49h x 5.56w x 0.68d
ISBN13: 9781394176137
ISBN10: 1394176139
BISAC Categories:
- Business & Economics | Marketing | Multilevel
- Business & Economics | Sales & Selling | General
- Business & Economics | Personal Success
About the Author
TAKASHI YASUDA is a marketing professional who has worked as a researcher, merchandising advisor, and marketing manager. Currently, he works in consulting and new business development for a variety of clients. He is the author of Hajimete Manabu Marketing no Hon (The First Book of Marketing), among others.