Description
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
Author: Ritu Srivastava
Publisher: Business Expert Press
Published: 02/21/2023
Pages: 142
Binding Type: Paperback
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.30d
ISBN13: 9781637424308
ISBN10: 1637424302
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Customer Relations
- Business & Economics | Industries | Financial Services