Marketing Research Methods: Quantitative and Qualitative Approaches

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

Author: Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
Publisher: Cambridge University Press
Published: 01/28/2021
Pages: 882
Binding Type: Paperback
Weight: 4.10lbs
Size: 9.50h x 7.70w x 1.50d
ISBN13: 9781108792691
ISBN10: 1108792693
BISAC Categories:
- Social Science | Research
- Business & Economics | Marketing | General