Description
In a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose.
Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate.
What you will learn:
✓Storytelling: the history and why it matters more than ever.
✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers.
✓Strategy: telling the right stories to the right people at the right time.
✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools.
If you're ready to capture the spotlight with better stories, you need this book
Author: Mark W. Evans
Publisher: Marketing Spark
Published: 12/31/2022
Pages: 252
Binding Type: Paperback
Weight: 0.97lbs
Size: 9.25h x 7.50w x 0.53d
ISBN13: 9780994047335
ISBN10: 0994047339
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Entrepreneurship
- Business & Economics | Small Business | General