Description
A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek
Revolutionary! Surprising!Business Week
Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today
Author: Jack Trout, Al Ries
Publisher: McGraw-Hill Companies
Published: 11/22/1997
Pages: 224
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.10h x 5.50w x 0.68d
ISBN13: 9780070527263
ISBN10: 0070527261
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
About the Author
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.