Maximum Influence: The 12 Universal Laws of Power Persuasion

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? These "powers" are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! The secret lies in the 12 Laws of Persuasion. Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: - The law of dissonance- The law of contract- The law of expectation- The law of esteem- The law of obligation- And moreIn Maximum Influence, readers will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize in order to find success and prosperity--influence!

Author: Kurt Mortensen
Publisher: Amacom
Published: 06/12/2013
Pages: 247
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.90h x 6.00w x 0.90d
ISBN13: 9780814432099
ISBN10: 0814432093
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Negotiating
- Business & Economics | Personal Success

About the Author
KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.

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