Description
A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message.
Author: Robert Taylor
Publisher: Kogan Page
Published: 11/24/2015
Pages: 224
Binding Type: Paperback
Weight: 0.71lbs
Size: 9.21h x 6.14w x 0.48d
ISBN13: 9780749474720
ISBN10: 0749474726
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Business Communication | General
Author: Robert Taylor
Publisher: Kogan Page
Published: 11/24/2015
Pages: 224
Binding Type: Paperback
Weight: 0.71lbs
Size: 9.21h x 6.14w x 0.48d
ISBN13: 9780749474720
ISBN10: 0749474726
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Business Communication | General
About the Author
Robert Taylor is founder and lead media trainer at Robert Taylor Communications. He has helped politicians, ambassadors and other embassy officials, senior executives, and company directors improve their interview skills and become more effective speakers.