Description
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.
Author: Ronald D. Geskey Jr, Ronald D. Geskey Sr
Publisher: Createspace Independent Publishing Platform
Published: 01/24/2015
Pages: 154
Binding Type: Paperback
Weight: 0.70lbs
Size: 10.00h x 7.99w x 0.33d
ISBN13: 9781505326895
ISBN10: 1505326893
BISAC Categories:
- Business & Economics | Advertising & Promotion
Author: Ronald D. Geskey Jr, Ronald D. Geskey Sr
Publisher: Createspace Independent Publishing Platform
Published: 01/24/2015
Pages: 154
Binding Type: Paperback
Weight: 0.70lbs
Size: 10.00h x 7.99w x 0.33d
ISBN13: 9781505326895
ISBN10: 1505326893
BISAC Categories:
- Business & Economics | Advertising & Promotion
This title is not returnable

