Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.

Author: Ronald D. Geskey Sr
Publisher: Createspace Independent Publishing Platform
Published: 11/19/2016
Pages: 684
Binding Type: Paperback
Weight: 1.98lbs
Size: 9.00h x 6.00w x 1.37d
ISBN13: 9781537438269
ISBN10: 1537438263
BISAC Categories:
- Business & Economics | Advertising & Promotion

About the Author
With vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion & events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern

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