Mediated Communication & You: An Introduction to Internet & Media Effects

Engaging, up-to-date, and accessible, Mediated Communication & You: An Introduction to Internet & Media Effects introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication. The text helps readers develop an awareness of the diversity of mediated messages and media use responses. It also considers potential positive outcomes of media use and why we enjoy the internet and media, topics that are particularly important in today's digital world.

Topics covered include: how mediated communication affects our worldviews and social groups; how news coverage takes shape and is consumed by audiences; political communication and opinion expression; emotions and pleasure resulting from mediated communication; health communication; computer-mediated communication; and much more.

Author: Silvia Knobloch-Westerwick, Axel Westerwick
Publisher: Oxford University Press, USA
Published: 01/09/2020
Pages: 272
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.20h x 7.50w x 0.50d
ISBN13: 9780190925659
ISBN10: 0190925655
BISAC Categories:
- Social Science | Media Studies
- Language Arts & Disciplines | Communication Studies

About the Author

Silvia Knobloch-Westerwick is Professor of Communication at The Ohio State University. She is the author of Choice and Preference in Media Use (2015) and Playing with Destiny: An Analysis of Interactive Entertainment Based on Action Theory and Personality Psychology (2000). Dr. Knobloch-Westerwick is coeditor of Communication Research.

Axel Westerwick has taught communication classes for over a decade at The Ohio State University. He used his experiences to integrate online sessions in his teaching as one of the first instructors at the OSU School of Communication.