Merriam's Guide to Naming

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.

Author: Lisa Merriam
Publisher: Red Toad Press
Published: 05/15/2013
Pages: 122
Binding Type: Paperback
Weight: 0.40lbs
Size: 9.21h x 6.14w x 0.26d
ISBN13: 9780982082935
ISBN10: 0982082932
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Marketing | General
- Business & Economics | International | Marketing

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