Description
Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sales. The research focused on successful, small, independent businesses that have successfully used mobile marketing. This study is motivated by two research questions.
(1) How are successful mobile marketing strategies created to increase brand awareness and sales? (2) How is mobile marketing used in the small business marketing communication mix? Participants were the primary people in charge of creating and implementing mobile marketing strategies for the small businesses
Author: Craig J. Keene
Publisher: Nuzhath Publisher
Published: 11/13/2023
Pages: 116
Binding Type: Paperback
Weight: 0.36lbs
Size: 9.00h x 6.00w x 0.24d
ISBN13: 9783593303406
ISBN10: 359330340X
BISAC Categories:
- Business & Economics | Marketing | Telemarketing
- Business & Economics | E-Commerce | Digital Marketing