My Life in Advertising and Scientific Advertising Paperback McGraw-Hill Companies
Roll over image to zoom in Click on image to zoom
My Life in Advertising and Scientific Advertising Paperback McGraw-Hill Companies

My Life in Advertising and Scientific Advertising

Save $0.27
McGraw-Hill Companies
Price:
$16.53 $16.80

Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Author: Claude Hopkins
Publisher: McGraw-Hill Companies
Published: 02/01/1966
Pages: 336
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.01h x 5.91w x 1.00d
ISBN13: 9780844231013
ISBN10: 0844231010
BISAC Categories:
- Business & Economics | Advertising & Promotion

This title is not returnable