My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager

Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.

-Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages:

• Strategies for determining what customers want-even when they don't know themselves
• Clear suggestions for developing both physical and digital products
• Effective methods to constantly iterate a product or feature

Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

Author: Marc Abraham
Publisher: Createspace Independent Publishing Platform
Published: 03/07/2018
Pages: 152
Binding Type: Paperback
Weight: 0.47lbs
Size: 9.02h x 5.98w x 0.33d
ISBN13: 9781984007315
ISBN10: 1984007319
BISAC Categories:
- Business & Economics | Customer Relations

About the Author

Marc Abraham is an experienced product manager who has worked for several successful digital organisations. He runs a high profile blog-marcabraham.com-about the digital ecosystem and how to break into it. Through writing and speaking, he encourages fellow product managers to maintain their curiosity and never stop learning.

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