Nation of Rebels: Why Counterculture Became Consumer Culture


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Description

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the system will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.



Author: Joseph Heath, Andrew Potter
Publisher: Harper Business
Published: 12/14/2004
Pages: 368
Binding Type: Paperback
Weight: 0.63lbs
Size: 8.10h x 5.30w x 0.80d
ISBN13: 9780060745868
ISBN10: 006074586X
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Consumer Behavior | General
- Social Science | Popular Culture