Neurobranding: Strategies for shaping consumer behavior

Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology-led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in one place what marketers need to know to build and manage brands that can form a strong, meaningful relationship with consumers that will protect them in a technology-driven future.

Author: Peter Steidl
Publisher: Createspace Independent Publishing Platform
Published: 04/19/2018
Pages: 248
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.00h x 5.00w x 0.52d
ISBN13: 9781717146199
ISBN10: 1717146198
BISAC Categories:
- Business & Economics | Marketing | General

About the Author
Dr Peter Steidl has lived in Austria, Germany, the United Kingdom and Australia and has carried out assignments in more than 20 countries on five continents. His clients include a number of Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations. Peter has an MBA and PhD from Vienna University and has served on the permanent staff of Vienna and Adelaide University, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth. He has been a Temporary Advisor to the World Health Organization, has represented Australia at the European Center for Social Science Research and Documentation, served as Honorary Austrian Consul for South Australia and the Northern Territory and has served on government boards and committees as well as on the boards of not-for-profit organizations. He has conducted workshops and seminars and delivered keynote addresses and papers at international and local conferences, and has conducted staff development programs with agencies and client marketing departments. Peter is a prolific writer. His most recent books include: Paul Dovas, Peter Steidl, et. al., Market Research Revolution. A Marketer's Guide To Emerging New Methods, NMSBA, 2017; Peter Steidl, The Book Of Change: Make the Changes You Want, And Make Them Stick, Createspace, 2017; Peter Steidl, Neuromarketing Essentials: What Every Marketer Needs To Know, NMSBA, 2016; MacInnes Carl & Peter Steidl, Shopper Marketing. Winning the Battle at the Shelf, NMSBA, 2016; Boehm Kim & Peter Steidl, Brand Vision Archetypes: Creating Brands With Meaning, NMSBA, 2016; Peter Steidl, Smarter, Wiser, Calmer, Focused: Your Brain's Natural Advantage, Createspace, 2016 Peter can be contacted at peter@neurothinking.com or via Linkedin.

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