Description
In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction--intelligence, creativity, and efficiency--that have always meant the difference between success and failure.
Author: Mark H. McCormack
Publisher: Penguin Books
Published: 12/31/2001
Pages: 304
Binding Type: Paperback
Weight: 0.62lbs
Size: 8.44h x 5.54w x 0.69d
ISBN13: 9780141002088
ISBN10: 0141002085
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Corporate & Business History | General
- Business & Economics | Leadership
About the Author
Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.