New Insights into Prognostic Data Analytics in Corporate Communication

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

Author: Pragyan Rath, Kumari Shalini
Publisher: Business Expert Press
Published: 08/20/2019
Pages: 184
Binding Type: Paperback
Weight: 0.56lbs
Size: 9.00h x 6.00w x 0.40d
ISBN13: 9781947441101
ISBN10: 1947441108
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Globalization
- Business & Economics | Corporate Governance

About the Author
Pragyan Rath is an associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The "I" and the "Eye" The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011), Communication Strategies for Corporate Leaders (Routledge, 2018), and Corporate Communication (Cengage, 2018).