No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Published: 11/13/2012
Pages: 240
Binding Type: Paperback
Weight: 0.85lbs
Size: 8.90h x 6.00w x 0.80d
ISBN13: 9781599184500
ISBN10: 1599184508
BISAC Categories:
- Business & Economics | Marketing | General

About the Author

Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. His clients own companies in financial services, health care, retail, direct marketing, and many other fields target marketing to boomers and seniors.
Chip Kessler is the leading marketing consultant to the nursing home, assisted living, and in-home health care fields.