No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Kennedy, Dan S.
Roll over image to zoom in Click on image to zoom
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Kennedy, Dan S.

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Entrepreneur Press
Price:
$24.99

Description

THE SCARY TRUTH: The middle-class consumer population--and their buying power--is massively shrinking. Customers are buying less and in fewer categories.

THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.


In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

  • Use 10 surprising emotional buy triggers the affluent find irresistible
  • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
  • Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels



Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Published: 06/18/2019
Pages: 358
Binding Type: Paperback
Weight: 1.05lbs
Size: 8.80h x 5.90w x 1.00d
ISBN13: 9781599186412
ISBN10: 1599186411
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Sales & Selling | Management
- Business & Economics | Small Business | General

About the Author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.