Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Author: Dilip Ghosh
Publisher: Academic Press
Published: 04/17/2023
Pages: 400
Binding Type: Paperback
Weight: 2.04lbs
Size: 11.00h x 8.50w x 0.82d
ISBN13: 9780323856157
ISBN10: 0323856152
BISAC Categories:
- Business & Economics | Marketing | General
- Technology & Engineering | Food Science | General

This title is not returnable