Description
How do you turn visitors into buyers? And dropouts into sign-ups?
Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman. With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini
Author: Joris Groen, Bas Wouters
Publisher: Independently Published
Published: 10/18/2020
Pages: 416
Binding Type: Paperback
Weight: 1.45lbs
Size: 9.61h x 6.69w x 0.85d
ISBN13: 9798697006924
BISAC Categories:
- Education | Decision Making & Problem Solving
This title is not returnable