Description
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.
Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return
Author: Bill Glazer
Publisher: Morgan James Publishing
Published: 05/01/2009
Pages: 344
Binding Type: Paperback
Weight: 1.16lbs
Size: 9.09h x 6.06w x 0.84d
ISBN13: 9780982379301
ISBN10: 0982379307
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General