Description
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.
Author: Carolyn Butler-Madden
Publisher: Cause Effect
Published: 10/18/2017
Pages: 210
Binding Type: Paperback
Weight: 0.53lbs
Size: 8.25h x 5.50w x 0.44d
ISBN13: 9780648087502
ISBN10: 0648087506
BISAC Categories:
- Business & Economics | Marketing | General
This title is not returnable