Description
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.
Author: Cassandra M. Bailey, Dana M. Schmidt
Publisher: Business Expert Press
Published: 07/06/2022
Pages: 190
Binding Type: Paperback
Weight: 0.58lbs
Size: 9.00h x 6.00w x 0.40d
ISBN13: 9781637422649
ISBN10: 1637422644
BISAC Categories:
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Public Relations
- Business & Economics | Advertising & Promotion