Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; "power up" cover letters and executive summaries; overcome "value paranoia"; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

Author: Tom Sant
Publisher: Amacom
Published: 04/30/2012
Pages: 288
Binding Type: Paperback
Weight: 1.04lbs
Size: 8.99h x 6.08w x 0.74d
ISBN13: 9780814417850
ISBN10: 081441785X
BISAC Categories:
- Business & Economics | Business Communication | Meetings & Presentations
- Business & Economics | Business Writing
- Business & Economics | Entrepreneurship

About the Author
TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.

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