Description
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Author: Sam Horn
Publisher: Tarcherperigee
Published: 02/03/2009
Pages: 256
Binding Type: Paperback
Weight: 0.50lbs
Size: 8.26h x 5.48w x 0.68d
ISBN13: 9780399533617
ISBN10: 0399533613
BISAC Categories:
- Fiction | Humorous | General
Author: Sam Horn
Publisher: Tarcherperigee
Published: 02/03/2009
Pages: 256
Binding Type: Paperback
Weight: 0.50lbs
Size: 8.26h x 5.48w x 0.68d
ISBN13: 9780399533617
ISBN10: 0399533613
BISAC Categories:
- Fiction | Humorous | General
About the Author
Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What's Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.