Description
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors.
Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers.
This helpful resource offers tools and techniques that will let any firm:
- assess their ""winner or loser"" proposal status and take proactive steps to become a winner
- address the ""Big Four"" questions that a proposal must answer to be successful
- create ""A+"" proposals in less time with less wasted effort via a simple, repeatable process
- neutralize the issue of price when the firm is not the low-price provider
Powerful Proposals takes you step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
Author: Terry Bacon, David Pugh
Publisher: Amacom
Published: 01/17/2023
Pages: 256
Binding Type: Paperback
Weight: 0.61lbs
Size: 8.90h x 5.91w x 0.87d
ISBN13: 9781400242412
ISBN10: 140024241X
BISAC Categories:
- Business & Economics | Business Communication | Meetings & Presentations
- Business & Economics | Leadership
- Business & Economics | Sales & Selling | Management