Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

Author: S. Finlay
Publisher: Palgrave MacMillan
Published: 01/01/2014
Pages: 260
Binding Type: Paperback
Weight: 0.82lbs
Size: 9.21h x 6.14w x 0.55d
ISBN13: 9781349478682
ISBN10: 1349478687
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | Research
- Business & Economics | Strategic Planning

About the Author
Steven Finlay is one of the UK's leading experts on predictive analytics and its application within Big Data environments. He has extensive experience of developing predictive analytics solutions within Financial Services, Retailing and Government organisations. Steven is currently Head of Analytics at HML, the UK's largest provider of mortgage administration services. Previously he has worked as a data scientist, consultant and project manager for a variety of organizations in both the public and private sectors. Steven has a PhD in predictive analytics and is an Honorary Research Fellow in the Management Science Department at Lancaster University in the UK.